Tuesday 31st March 2015 – Kingston, Jamaica
- Multiyear Deal Sees Caribbean Channels Broadcasting the League
- Digicel becomes the Official Partner of the NBA in the region
Digicel and the National Basketball Association (NBA)
announced today a new multiyear partnership that will deliver live games and
extensive NBA programming to more than 30 Caribbean territories and make
Digicel the Official Partner of the NBA in the region.
Digicel SportsMax will broadcast up to 48 NBA regular-season games and
as many as eight playoff games each season. The sports channel will also
offer fans content-rich programming including the highlights show ‘NBA Action,’ NBA TV, the league’s 24-hour channel, and select classic games. The
partnership will include NBA broadcasts in Spanish on the CDN SportsMax channel
in the Dominican Republic.
By the 2015-16 NBA season, Digicel will launch NBA.com/Caribbean, the
first official NBA online destination for Caribbean
fans, which will offer extensive and localised NBA editorial and video
content. NBA.com/Caribbean will be the league’s 19th
international web destination.
“We are thrilled to be announcing this deal with the NBA which is the
perfect addition to our already top-class line-up of sports programming,” said
Digicel SportsMax President and CEO Olly McIntosh. “For fans, this is a
real treat with Digicel SportsMax bringing a true Caribbean
feel to the programming and basketball fans closer to courtside than ever
before.”
As part of the deal, the NBA, in partnership with
Digicel SportsMax parent company, Digicel Group will also establish a grassroots
development programme in the Caribbean,
beginning with a tip-off event in 2015. NBA coaches, players and legends will
participate in the programme, sharing valuable lessons that are useful both on
and off the court and teach the core NBA values to young fans of the sport. In
addition, the programme will give aspiring young players the opportunity to get
up close and personal with the big stars of the NBA with training clinics and
games in the USA.
“We are excited to bring our passionate fans in the
Caribbean more live games and content through this new strategic partnership
with Digicel,” said NBA Senior Vice President, Latin America Philippe Moggio.
“Digicel
is one of the Caribbean’s leading operators,
and its extensive reach will give our fans more ways than ever to experience
the excitement of our game.”
Since its launch in Jamaica in 2001, Digicel has time
and again demonstrated its commitment to making sports and sport stars more
accessible to its customers across the region and further afield.
Digicel Play CEO, Caribbean, John Suranyi, said; “This
landmark new partnership with the NBA, coupled with our acquisition of
SportsMax last year – further cements Digicel’s position as the home of top
sporting content in the region – and marks a significant step in our evolution
from a pure mobile operator to a total communications and entertainment
provider.”
Along with the NBA rights, Digicel SportsMax is the
regional rights holder of premium content such as Barclays Premier League, UEFA
Champions League, The Women’s Tennis Association, The Ashes, Australia and England cricket, IAAF Grand Prix
Meets and more.
The territories included in the NBA partnership are Anguilla, Antigua
& Barbuda, Aruba, Bahamas,
Barbados, Belize, Bermuda, Bonaire, British Virgin
Islands, Cayman Islands, Cuba,
Curacao, Dominica,
Grenada, Guadeloupe,
Guyana, Haiti, Jamaica,
Martinique, Montserrat, St. Lucia, St. Kitts & Nevis, St. Martin,
St. Maarten, St. Vincent & The Grenadines, Surinam, Trinidad & Tobago, and
Turks and Caicos.
About Digicel Group
Digicel Group is a total communications and entertainment provider with
operations in 33 markets in the Caribbean, Central America
and Asia Pacific. After almost 14 years of operation, total investment to
date stands at over US$5 billion worldwide.
The company is renowned for delivering best value, best service and best
network. Digicel is the lead sponsor of Caribbean,
Central American and Pacific sports teams, including the Special Olympics teams
throughout these regions. Digicel sponsors the West
Indies cricket team and is also the presenting partner of the
Caribbean Premier League.
In the Pacific, Digicel is the proud sponsor of several national rugby
teams and also sponsors the Vanuatu
cricket team. Digicel also runs a host of community-based initiatives
across its markets and has set up Digicel Foundations in Haiti, Jamaica,
Papua New Guinea and Trinidad and Tobago
which focus on educational, cultural and social development programmes. Visit www.digicelgroup.com for more information.
About Digicel-Sportsmax
Digicel-SportsMax is the Caribbean sports channel of choice, committed to providing
sporting content of the highest quality to the Caribbean,
delivered by a team of highly innovative, passionate and qualified
professionals. Founded in 2002, Digicel-SportsMax, formerly SportsMax, is the
premier broadcaster and rights owner of international sports content to the Caribbean islands under the Digicel Group.
Digicel-SportsMax offers an à la carte subscription sports package called
MaxPak in 30 countries, which includes its own channels Digicel-SportsMax and
Digicel-SportsMax2 as well as a Spanish language channel CDN-SportsMax –
launched in 2013 in the Dominican
Republic. The company also targets the
Caribbean Diaspora through CEEN, the North American sister channel available in
the USA Tri-state (on
Cablevision Optimum) and in Canada
(on Rogers & Bell Media). Along with the NBA, Digicel SportsMax is
the regional rights holder of premium content such as Barclays Premier League,
UEFA Champions League, The Women’s Tennis Association, The Ashes series between
Australia and England
cricket, IAAF Grand Prix Meets and more.
About the NBA