Tuesday, July 28, 2015 - Los Angeles, California
Contingents from 22 Digicel markets
paraded before a packed Los Angeles Coliseum for the Opening of the Special
Olympics World Games on Saturday, July 25 and were met with thunderous applause
as they made their way along the red carpet to their respective seats. Over 500
athletes from Digicel territories in Latin America, Asia Pacific and the Caribbean were represented at the pinnacle event of the
special needs sports realm.
Many territories sought to show off
their national costumes and dances as they made their way into the Coliseum,
much to the delight of the crowd. Many fans and families were dressed in team
colours to support their own – among them many celebrities from the
acting and sporting fraternities.
cross-section of the estimated half million spectators who crammed into the Los Angeles Coliseum for the Opening of the World Games |
For the first time in 16 years, the World
Games, the brainchild of Eunice Kennedy Shriver, returned to the US and features
6500 athletes from 177 countries, competing in 25 sporting disciplines, ranging
from track and field to basketball and bocce. The half-million estimated
spectators were treated to an opening that included performances by Latin singing
sensation J Balvin, Cassidy Pope, Stevie Wonder and a gripping rendition of the
US National Anthem sung by Nicole Scherzinger among others.
Over the next seven days at venues
across Los Angeles, fans, coaches and families will watch athletes with a
variety of intellectual disabilities including cerebral palsy, autism and
Down’s Syndrome, competing against one another, as well as alongside
non-disabled participants in a series of ‘unified sports’ contests, as the
Special Olympics boosts its inclusion agenda.
In a first, Digicel through Digicel
SportsMax will carry highlights of the Games each day as well as interesting
human interest features.
Digicel as an avid supporter of Special
Olympics has contributed significantly in terms of sponsorships and activations
across its markets.to support
the athletes and their journey to the 2015 World Games. Now that the Games are
finally here, the company is delighted that the athletes can have their once in
lifetime experiences and realise their dreams.
The Jamaican contingent parading into the Los Angeles Coliseum at the Opening of the Special Olympic World Games 2015 |
ENDS
About
Digicel Group
Digicel
Group Limited is a leading global telecommunications provider with operations
in 33 markets in the Caribbean, Central America
and Asia Pacific. After 14 years of operation, total investment to date stands
at over US$5 billion worldwide. The company is renowned for delivering best
value, best service and best network.
Digicel
runs a host of community-based initiatives across its markets and has set up
Digicel Foundations in Jamaica,
Haiti, Papua New Guinea and Trinidad and Tobago which focus on
educational, cultural and social development programmes.
Digicel
is the lead sponsor of Caribbean, Central
American and Pacific sports teams and individuals including the world’s fastest
man, Usain Bolt and Special Olympics teams throughout these regions. Digicel
also sponsors the West Indies cricket
team.
Visit www.digicelgroup.com for more information.