Tuesday 9th June 2015 – Kingston, Jamaica
The Caribbean
Premier League (CPL) today announced the appointment of Hero MotoCorp Ltd.,
the world’s largest two-wheeler manufacturer, as the new Title Sponsor
of the league for a period of one-year.
With this
sponsorship, the much-awaited third season of CPL will be known as the ‘Hero
Caribbean Premier League’.
Synonymous with
some of the marquee sports partnerships in India
as well as globally, New Delhi (India)-headquartered
Hero MotoCorp has for long had a steadfast commitment towards promoting various
disciplines of sports including cricket, golf, football and hockey.
Hero has been
associated with cricket for over two decades in various capacities. In 2007,
Hero was the Global Partner of the ICC World Cup, held in West
Indies. In CPL 2014, Hero MotoCorp was the Presenting
Sponsor of CPL teams, St. Lucia Zouks, and defending champions, Barbados
Tridents.
Richard Bevan,
Chairman, Hero Caribbean Premier League, said: “It is our
pleasure to have the world’s largest two-wheeler manufacturer, Hero MotoCorp,
as Title Sponsor of CPL. Hero has been one of the leading sponsors of cricket
throughout the game’s history, and it is a testament to CPL’s growing success
that the event will now be known as the ‘Hero CPL.’ We look forward to Hero’s
support and to making Season 3 of the CPL the biggest yet.”
Mr. Pawan Munjal,
Chairman, Managing Director and CEO, Hero MotoCorp Limited, said: “Hero
MotoCorp has been associated with sports, and particularly cricket, for well
over two decades. The game of cricket has for long remained the most popular
sport in India, and also in
the Caribbean. As Hero rapidly expands its
global footprint, we have been forging strong associations with sporting icons
and events as part of our global brand building initiatives. Caribbean cricket
and cricketers have always been highly popular in India and in many other parts
of the world, and our title sponsorship of the CPL is a logical extension of
our long-term association with the game. We look forward to a highly exciting
month of cricket in the Caribbean.”
Renowned
international cricketers, Kevin Pietersen, Jacques Kallis and Shahid Afridi,
will join the Caribbean’s finest cricketers,
Chris Gayle, Kieron Pollard and Dwayne Bravo. The tournament will also witness
participation of talented local players from the Caribbean
region.
CPL 2014 attracted
a massive global audience in excess of 65 million. This number is expected to
break all previous records to post record participation of spectators from
around the world.
ENDS
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE
The Hero Caribbean
Premier League is a franchise-based T20 format cricket tournament that combines
two of the most compelling aspects of Caribbean
life – dramatic cricket and a vibrant Carnival atmosphere. The Barbados
Tridents are the defending champions from 2014.
ABOUT HERO MOTOCORP
For the past 14
consecutive years, the New Delhi-headquartered Hero MotoCorp has remained the
world’s largest two-wheeler manufacturer in terms of unit volumes sold by a
single company in a calendar year. The company sold over 6.6 million
two-wheelers in the last financial year (FY’15).
Over the past few
years, Hero MotoCorp has rapidly augmented its global presence to over 22 countries
across Asia, Africa, Central and South America.
Hero MotoCorp has plans to be present in 50 countries by the year 2020. By that
year, the company plans to clock 12 million units in annual sales.
Since its inception
in 1984, Hero has sold well over 60 million motorcycles and scooters in
cumulative sales.
For more information, please visit:
FB: /HeroMotoCorpIndia
Twitter: @HeroMotoCorp
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