BANKS BEER INKS CPL DEAL WITH BARBADOS TRIDENTS

Wednesday 23^rd July 2014 – Bridgetown, Barbados

 

The Barbados Tridents now have the official support of the ‘Beer of Barbados’. 

Banks Beer – Barbados Tridents: My Tridents, My Banks!: Kieron Pollard (fourth from right), captain of the Barbados Tridents, along with head coach, Robin Singh (second from right) and team mentor, Desmond Haynes (third from left), toast the Tridents’ new partnership with the ‘Beer of Barbados’. From left is Charles Walcott, Category Manager for Banks Holdings Limited (BHL); Bernard Frost, BHL’s Group Marketing Manager; Richard Cozier, BHL’s Chief Executive Officer; Akash Ragbir, Brewery Manager of Banks (Barbados) Breweries Limited; and Ray Chee-A-Tow, BHL’s Chief Commercial Officer.

Banks (Barbados) Breweries Limited has signed a deal with the local franchise that will see the Tridents prominently sporting the iconic Banks Beer logo on their match caps for the remainder of the 2014 Limacol Caribbean Premier League (CPL).

“We are pleased to partner with the Tridents as they seek to bring cricketing glory to the people of Barbados,” said Bernard Frost, Group Marketing Manager of Banks Holdings Limited (BHL). “We have enjoyed a longstanding relationship with both the West Indies Cricket Board and the Barbados Cricket Association, and we see our new partnership with the Barbados Tridents as an evolution of BHL’s continuing support for local culture and sport, especially our beloved cricket.”

Haynes, Ragbir, Pollard: Akash Ragbir (centre), Brewery Manager of Banks (Barbados) Breweries Limited, shares a light moment with West Indies batting legend, Desmond Haynes (left) and Kieron Pollard, captain of the Barbados Tridents, during a recent reception for the team at the Hilton Barbados Resort

In January this year, the ‘Beer of Barbados’ became the ‘Official Beer Partner of West Indies vs England 2014’.

“The CPL has been billed as the ‘Biggest Party In Sport’ and Banks Beer fully intends to keep the party going whenever the Tridents play,” added Frost.

The Tridents, captained by Kieron Pollard, will seek to defend home turf at Kensington Oval against the St. Lucia Zouks this afternoon, July 23^rd, the Antigua Hawksbills on July 25^th and the Guyana Amazon Warriors on July 26^th.

The Barbados Tridents squad includes West Indies stars Pollard, Dwayne Smith, Jason Holder, Kirk Edwards, and Ravi Rampaul, while international players include Shoaib Malik of Pakistan, Jeevan Mendis of Sri Lanka, and Neil McKenzie of South Africa.

The team is under the guidance of head coach Rabindra ‘Robin’ Singh, assistant coach, Henderson Springer, and is mentored by West Indies batting legend, Desmond Haynes.  The final of the 2014 Limacol CPL is scheduled for August 16^th at Warner Park in St. Kitts.

“We wish the Tridents every success and we hope to see them lift the trophy at the end of the tournament. We already have the Banks Beer on ice,” added Frost.

ENDS

About the Caribbean Premier League:

Caribbean Premier League is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere.  The inaugural CPL, billed as “the Biggest Party in Sport” featured six teams competing throughout the region in August 2013 – Jamaica Tallawahs, The Red Steel, Barbados Tridents, Guyana Amazon Warriors, St. Lucia Zouks, Antigua Hawksbills.  The Jamaica Tallawahs, captained by Chris Gayle, emerged as champions.

CPL 2014 takes place from July 11^th to August 16^th 2014.