7th May 2015 - Kingston, Jamaica
As it marks its one year
anniversary, leading Caribbean digital media group Trend Media, publisher of
the popular Caribbean news app and website Loop News, has announced a
partnership agreement with digital technology giants Shazam
and Celtra.
Shazam, one of
the world’s most popular mobile apps, pioneered audio recognition technology
that helps people identify music and has grown into an app that effortlessly
connects people with artists, TV shows, ads, cinema and radio. The Shazam app has been downloaded over 500 million
times internationally, with over 13 million new downloads each month, and has
over 100 million monthly active users. The strategic partnership will establish
new and engaging ways for advertisers to engage a Caribbean
audience with a strong music interest that are digitally savvy.
In addition
to Shazam, Trend Media has also partnered with Celtra, a leading creative,
analytics and optimization platform for display advertising, for the creation
of data-driven, mobile and cross-screen display ads. The partnership
brings content, data, and media together, enabling messages, improving the quality
and performance of digital advertising.
For Trend Media,
the Celtra partnership will provide its user-base with best-in-class ad
formats, allowing consumers to interact natively with the ads they offer and in
an exciting way.
Commenting on the
partnerships, Trend Media Group CEO Richie Kelly said: “As we pass our one year
mark as the leading Caribbean news source we
are happy to be announcing this partnership with Shazam and Celtra; both
world-leading digital-first companies.”
Kelly added: “When we
launched, we promised to deliver innovation in the field of digital advertising
in the region. It is strategic alliances like these that allow us to provide
additional value for our users and advertisers and to keep ahead of our
competitors. We are happy to be leading the way of digital advertising in the Caribbean.”
Trend Media was launched in
April of 2014, with plans to revolutionize the Caribbean
media landscape and to lead the way in digital advertising with targeted,
measurable and accountable advertising services.
ENDS
About Trend Media
Established in 2014, Trend Media Group is
the Caribbean's new digital media house.
Trend Media is the leading enabler of
purpose driven advertising on digital and mobile devices, changing brands and
impacting lives on the new screen in our lives.
Trend Media’s sales team plans to
revolutionize the advertising industry by providing brands with first-in-class
digital advertising solutions from concept development through to full campaign
reporting on all our products.
For more information visit www.TrendMediaGroup.org
Trend Media brands:
Loop News is currently live in Jamaica (www.LoopJamaica.com
) Trinidad and Tobago (www.LoopTT.com ) Barbados
(www.LoopNewsBarbados.com ) Cayman (www.LoopCayman.com ) and Curacao
(www.LoopCuracao.com ). The Loop app became the Caribbean’s
number one news app in the Google Play store and Apple Appstore within 2 months
of launch.
Loop.Trade (www.Loop.Trade ) is currently live in Jamaica, Trinidad
and Tobago, Cayman and Barbados. Loop.Trade is your go-to
classifieds site. Search and sell on our world-class, user-friendly site. You
can post your own classified’s ad in real-time.
Digicel SportsMax (www.DigicelSportsMax.com ) is a hub for all Caribbean
sports fans. Digicel SportsMax covers the best of local sports combined with
all your favorite international sport and teams.
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