BOLD ONES READY FOR EXPO JAMAICA 2014

Kingston, Jamaica, April 2, 2014

On April 3, 2014, the largest grouping of Jamaican manufacturers meet for business matchmaking sessions at the National Arena, for Expo Jamaica 2014. At that time manufacturers will have the opportunity to market their products to an expected 500 buyers comprising of 308 local buyers along with 199 international buyers from 28 countries, including the US, UK and Canada.

This year, Continental Baking Company, owners of the National brand, will be presenting its third group of Bold Ones of Manufacturing at Expo Jamaica. An innovative group of eight local manufacturers will present their array of products of a world class standard, at the National Baking pavilion. This year’s Bold Ones manufacturers include: D’NexStep Sandals and Accessories, EcoFarms Jamaica, Lifespan, Irie Rock, Bartley’s All in Wood, Journey’s End Wines, Lincoln’s, and Spring Vale Enterprises.

The value of the opportunity, to be a part of Expo Jamaica, is not lost on Lacey Ann Bartley, owner of Bartley’s All in Wood.  “Being at Expo Jamaica can mean everything for Bartley’s. I know that we can get at least a 50% increase in sales through exposure to corporate clients and get opportunities to have our products placed in the gift shops. The support of National Baking as a strong brand and company, also gives endorsement to the power of the Bartley’s brand.” Bartley’s manufactures handmade wooden furniture, jewellery, household items and corporate gifts.

The general public will be treated to the opportunity of visiting the Expo from Friday, April 4 to Sunday, April 6, where they can have direct interaction with the Bold Ones at National Baking’s pavilion and indulge in the unique fusion of products from a cross section of manufacturing industries: jewellery, furniture, fashion, food and beverage.

Howard Coxe, owner of Journey’s End Wine Company, is aware of the niche market that his company occupies, as the manufacturer of wines using local products such as- Ackee, Sorrel and Pimento Berries. Mr. Coxe anticipates a continued increase in the awareness of his products to the local and international market. “Since the start of the Bold Ones campaign I’ve seen an increase of up to 20% in the awareness of our brand, and from Expo, I believe we’ll be able to build on our distribution channels and receive patronage from hoteliers and international buyers.”

The entire public is invited to be a part of this unique experience that celebrates the best of brand Jamaica from April 3-6.

ABOUT NATIONAL BAKERY (Continental Baking Company)

National Bakery is the leading manufacturer of baked goods in Jamaica, offering a wide range of products under three distinctive brands: National, HTB, and HoMade. Started in 1952 as a family-owned bakery, the company has expanded from its humble beginnings to become the top producer of breads, buns, crackers and other baked products in the island.

The company operates on a 220,000 sq. ft. complex with a state-of the-art biscuit and bread plant. There are over 700 people in the National family. National distributes its freshly made products islandwide each day. The company also exports a variety of its products to the United Kingdom, the United States, Canada and other Caribbean Islands.